WTTC REPORT: How Tourism & Tourism can protect Nature

From our endless coastlines to our snow-capped mountain ranges, and rolling lakeside vineyards, BC’s travel and tourism sector relies heavily on the many natural wonders that surround us.

In fact, around the world, 80 percent of travel and tourism is highly dependent on nature’s beauty and resources to draw visitors.

Globally, nature tourism - particularly experiences involving wildlife - accounts for a fifth of all travel and tourism and supports nearly 22 million jobs.

But the impacts of climate change and human activity threaten the future of the sector in numerous ways.

The World Travel and Tourism Council recently put out a report that provides a road map for businesses, so they can act in the near and long term to support biodiversity and in turn, grow the industry and make it more resilient.

‘The Nature Positive Travel & Tourism’ report was put out ahead of the upcoming UN Biodiversity Conference taking place in Montreal in early December. Critical decisions will be made at COP 15 that will influence global nature conservation.

The report points out the travel and tourism sector is in a unique position to manage its own negative impacts and help halt and reverse their effects on the environment.

It’s hoped these guidelines can empower businesses and organizations to implement measures to not only educate and raise awareness with their staff and customers, but also develop revenue streams that sustain the restoration, management, and protection of ecosystems.

This report includes a robust 4 phase framework - to address and build a longer-term strategy.

But the report also recommends 4 pressing steps businesses can immediately take in the short term to make a difference - like reconnecting people and nature, supporting sustainable value chains, protecting animals and their welfare, and investing in nature. You can check out the full report on the World Travel and Tourism Council website.

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