A recent Forrester Research study suggests that fewer people are booking vacations online. With all the deals to be had – what gives?

Booking online definitely has its merits if you’re looking for cheap flights or simple, short-term vacations. But despite what many people think, the best deals aren’t always lurking on the Internet. And the fact of the matter is – there are some vacations really should never be booked online. I think after some rough Internet booking experiences some travelers are starting to revert back.

Take cruising for example… it’s good to book through an agent for two important reasons:

Firstly, cruise lines give travel agencies access to special deals that you probably won’t find anywhere else.

Secondly, it can get complicated. Remember, you’re not just booking the cruise itself. There are airline tickets that have to be bought, hotel rooms that have to be booked – along with shore excursions and plenty of different options on the ship.

There are times when you’ll actually incur “more” expenses by booking online, including some international trips. If you’re going to a foreign country whose name you can barely pronounce, stay off the computer.

This also goes for when you’re doing something exotic… like an African safari or a jungle tour through Costa Rica. Your travel agent won’t just help with logistics, but if it’s something you’ve never done before – they can help make sure the trip is right for you.

And finally—probably the most important vacation on the list for some people—your honeymoon. Why would you take the risk? Wedding “to-do” lists are often much too long to begin with – so I say leave this one up to your travel agent. Not only will it take the stress away, an agent is the only who can make sure your special vacation is everything you hoped it would be.

Your laptop is always a good research tool, but it never hurts to defer to the experts in some vacation situations.

What Do You Think?

Reasons to turn on your OOO

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